Public Education Campaign for the New Series of Danish Banknotes

Product owners: National Bank of Denmark and Central Bank of Republic of Turkey.

Although in the early stages of issue the Public Education Campaign for the New Series of Danish Banknotes, is already well started using TV slots and educational videos which can be viewed on their website

The Central Bank of Turkey’s Public Education Campaign which was designed in two phases. The first to increase public awareness of the change back to the currency’s traditional name “Turkish Lira” with new designs, dimensions and improved security, and the second to make the public familiar with the new designs and show how to authenticate by checking more than one of the security features. Although in the early stages of issue for the New Series of Danish Banknotes; the Public Education Campaign is already well started. The bank is using TV slots and educational videos. This can be seen when visiting the Central Bank’s website.

 

Awards | Currency Awards 2010

Category:

Best New Currency Public Education

Status:

Finalist