Free Lucky Siver Penny Offer Royal Tots

Product Owner: The Royal Mint

To use the public interest in the birth of Princess Charlotte, the Mint offered any baby born on the same day a free lucky silver penny, in order to drive home the key message of the tradition of giving silver coins as gifts to new-borns.

 

 

Awards | Coin Awards 2015

Category:

Best Public Education or Website

Status:

Finalist