Clydesdale Bank Public Education Campaign

Product Owner: Clydesdale Bank

The Public Education Campaign carried out by the Clydesdale Bank was a year long program of media communications, from the launch of the initial designs right through to the introduction of the notes into circulation, helping to ensure both that the new notes were welcomed by consumers and readily accepted by retailers.

Awards | Currency Awards 2010

Category:

Best New Currency Public Education

Status:

Finalist | Winner