Central Bank of Turkey’s Public Education Campaign

Product Owner: The Central Bank of Turkey

The Central Bank of Turkey’s Public Education Campaign was designed to increase public awareness of the change back to the currency’s traditional name “Turkish Lira” with new designs, dimensions and improved security, and to make the public familiar with the new banknote designs and
teach them to authenticate them.

Awards | Currency Awards 2010

Category:

Best New Currency Public Education

Status:

Finalist