Product Owner: The Royal Mint Date of the Communication Launch 31/10/2016 Uniqueness As outlined above the object of the campaign - the new £1 coin - was unique. The campaign made the innovative and unique new £1 coin the centre of the creative. The new coin has 12...
Product Owner: Directorate General of Currency Issuance from Banco de México Date of the Communication Launch 14/06/2016 Uniqueness It is the first time that a communication campaign focuses on encouraging the public to actively recirculate their coins. By doing...
Product Owner: Central Bank of Swaziland Date of the Communication Launch 06/06/2016 Uniqueness The communication strategy for the new coins took into account that the Swazi people embrace their culture and language. The communication was conducted in both SiSwati...
Product Owner: Royal Canadian Mint Uniqueness Canada 150 marks a once in a generation milestone. The RCM leveraged this anniversary to bring Canadians together to celebrate diversity, tell stories, inspire, and help build a lasting legacy for future generations....
