Product Owner:Central Bank of the Philippines A comprehensive information campaign was launched by the BSP for every stage of the demonetization process of the old banknotes series starting January 2015. The information campaign aimed to inform the public of the...
Product Owner: European Central Bank Direct Marketing Operation for the new €20 – The “direct marketing operation” consisted of a large-scale mailing targeting 3 million professional cash handlers in 16 languages across 19-euro area countries. The ECB Partnership...
Product owner: Bank of Canada On August 3, 2016, the Bank of Canada launched a public consultation to select a Canadian woman who would appear on a bank note in 2018: the bankNOTE-able campaign. The 6-week campaign would prove to be the Bank’s most comprehensive...
